Proven before paid.
A start-to-finish program and a live build session for turning the posts your audience already proved into ads that work. Doors open soon.
$97, one time. 20 VIP passes. Get on the list and you hear first.
You post. Some of it lands. Then you open Ads Manager, pick the post that "did well", hit boost, and hope.
A week later you've spent the money and you can't say what you learned. Was it the post? The audience? The budget? Meta's settings? Nobody knows, so the next boost is another guess.
Your audience already told you which posts are worth paying for.
It's in your saves, your shares and your comments, not your reach. You just need a way to read it, and a ladder to climb from there.
Organic first. Then a small paid test. Then only the winners get a real campaign.
- ReadScore your archive by rates, not counts: saves, shares and comments per 1,000 people reachedBig posts lie. Rates tell you what actually earned attention.
- SortEvery post is scored for each job (get seen, build trust, ask), and only posts that clear a job's gate join its queueYou stop paying for the wrong job.
- TestBoost the post to an audience you chose, with a pass rule written before you spendThe boost is your small-sample test, not your strategy.
- ClimbPosts that pass graduate to a full campaign; the rest stop costing youMoney follows proof.
I train AI Ad Operators: you direct, AI executes. You'll set up an AI assistant to do the scoring and the drafting, and you make every call.
What you build
By the end of the live session you’ll have:
- Your economicswhat a customer is worth to you and the most you can pay to get one
- Your archive scoredevery post ranked by what it actually earned
- Your shortlistthe posts worth putting money behind, sorted by job
- Your audience ladderwarm audiences and exclusions built in Ads Manager
- Your first test liveone boost, set up to the ladder rules, with the pass rule written down
What’s inside
- The guide, 23 pages, start to finish, written for someone who's never run an ad
- Two Google Sheets, copy and go: the Archive Scorer, and the Ladder Workbook with your economics, audience ladder, engine plan, boost log, ad copy, results and weekly checklist
- 22 short video lessons across the guide's parts, released as they're filmed
- The AI skill file that runs the scoring and drafting
- The live session recording
Inside the guide
- 0What the Ladder is, and what you'll build
- 1Your best ad research is already posted
- 2The economics gate
- 3Read your archive, no code needed
- 4The three jobs, and how a post earns one
- 5Read your diagnosis: where the money goes first
- 6The human gate
- 7Build your audience ladder
- 8Organic, then boost, then campaign
- 9Comment, DM or click?
- 10Copy is data
- 11Two engines, and how many ads to run
- 12Measure it like an operator
- 13The weekly loop, and your AI Ad Operator
You don't watch me do it. You do it with me, on your own account.
- Date
- Wednesday, October 28, 2026
- Start
- 11am CDT
- Length
- About 4.5 hours, with breaks
- Where
- Riverside, recorded
- EconomicsYou leave with: Your maximum cost per result and a minimum weekly budget
- Read the archiveYou leave with: A scored pool of your posts
- Stages and the human gateYou leave with: A shortlist per stage
- The audience ladderYou leave with: Warm audiences and exclusions created in Ads Manager
- The first boostYou leave with: Your first boost ready, with its pass rule written down
- The loopYou leave with: Your week-one plan
Can't make it live? You get the recording.
What to bring
- Your Instagram professional account (business or creator), and its login
- Your posts in your own copy of the Archive Scorer, your export pasted in (Part 3 of the guide)
- Access to Meta Ads Manager for the ad account you'll use (admin or advertiser role)
- The Economics tab of your Workbook filled in, with your estimates marked
- Your top three posts by job, from the Scorer's Shortlist tab, with a note on why
- Your question: the one thing you most want answered on your account
- Parts 1 to 4 of the guide, read before the session
What I use daily, not theory.
I've run the ad accounts of 1,200+ clients. Paid ads have been my primary focus for most of my career, inside personal brands and leadership roles that have driven $15B in sales.
This is the method I run on my own businesses. You'll see it worked on two of them: brianwith.ai, a personal brand that sells digital products and live sessions, and BMP Tuning, an ecommerce brand I own 50% of, where I lead marketing and finance every day. It went from $3.8M to $7.4M. One sells digital products and live sessions; one sells parts. Between them, you'll see your business.
Choose your tier
One time, no subscription.
The Amplification Ladder
$97one time
- The full guide, templates, video lessons and AI skill file
- The live build session, and the recording
The Amplification Ladder — VIP
$497one timeLimited to 20
- Everything in The Amplification Ladder
- A custom audit of your account: I review your archive, your audiences and your setup
- A one-hour session with me, one to one
Doors open soon.
Hear first when it opens.
Questions
- Who is this for?
- Business owners and creators who post on Instagram, get some engagement, and either have never run ads or boost and hope.
- Who is it not for?
- If you have no posting history yet, there's nothing to read. Start with the Meta Ads launch course instead, when it's available.
- I've never run an ad. Is that OK?
- Yes. It's written for a beginner and the live session walks every click.
- What do I need?
- An Instagram professional account with some posting history, access to Meta Ads Manager, and a budget you're comfortable testing with. Part 2 of the guide, the economics gate, tells you what that number should be.
- Do I need to know spreadsheets or code?
- No. You paste your Instagram export into the Archive Scorer and it does the math.
- What if I can't attend live?
- Everyone gets the recording.
- What happens after I buy?
- You get a welcome email with your calendar invite and what to bring, and the guide and templates are in your buyer area right away. Video lessons are added as they're filmed. VIP buyers book their one-hour session and fill in the audit intake right after checkout.