Proof
The fleet runs real businesses. Mine, and my clients’.
Most people teaching AI have a course. I have stores. These are the live Shopify admins of four businesses I own and operate today, with agents working inside them every day — drafting, analysing and queuing the work, behind an approval gate.
What is running now
$195M
In reconciled sales across connected businesses
Attributed marketing across connected businesses, year to date 2026. A deliberate floor, not a ceiling — it holds as the number grows.
$99.7M
Lifetime sales through stores I own and operate today
648,000+ orders across 4 Shopify stores that are trading right now, with the fleet working inside them. Read from the admin. First-party, not attributed.
Two different measures, kept apart on purpose: the stores are money through tills I own, the reconciled figure is sales attributed to marketing I run for other people. Both understate the total.
And before any of it
Built and sold companies, ran the growth side of others, and drove revenue at a scale most operators never see. The AI came later — it is how I keep doing this work without a department behind me.
Most recent work
Straight off the admin.
Uncropped, with the date still on them. If you run a Shopify store you already know this view, which is the point — you can check what you are looking at rather than take my word for a number I typed.
Swipe a dashboard sideways to read it.
READ FROM THE SHOPIFY ADMIN · SEPTEMBER 2026
Client accounts
And the money I spend that isn’t mine.
Client ad accounts the fleet works inside, reported by vertical rather than by name. Every figure below comes out of the client’s own data warehouse, not a platform screenshot — which is the difference between what a channel claims and what actually landed.
3 ACTIVE ACCOUNTS · CONTINUOUS SINCE APRIL 2023
Shown per account rather than blended, because the verticals do not measure the same thing. The outfitter books ecommerce revenue against its ads. The dealership closes in a DMS that is not wired to the ad platform, so what it books are qualified leads — its sales revenue is real but not yet attributable, and it is not counted above.
In their words
What it’s like on the other side of it.
“You've taught me so much in such a short period of time. Thank you for believing in me and fostering my learning.”
Elyse · Worked with Brian directly
“We had a record month in August. Biggest sales (and profit) month in the history of the company.”
David · Business Brian operates in
Take one, free
The skill that stopped me
optimising for ROAS.
Ads → revenue → gross profit. It tells you which spend creates profitable revenue after margin and refund drag, and which spend only creates top-line sales. Most people never run the second half of that.
A real skill, generalised from the version running against a live Shopify store. Not a PDF, not a checklist — the procedure itself, versioned, ready to install.
Your turn
That is what it looks like running. What would it look like in yours?
Everything above came out of operating, not theorising. Two ways to get it into your business — learn the system and build it yourself, or bring your business to the weekly group call and map it with me there.
“I want to build it myself”
The community
$97/mo
Founding 50 lock $47 for life
The whole system, taught. How the fleet is structured, how the knowledge base gets built, and the skills behind it — with the receipts and examples from my own businesses.
- Tools, receipts, prompts and breakdowns
- A weekly live operating room
- Every skill in the library, as it ships
“I want help applying it to mine”
AI Agent Coaching
$247/mo
Weekly 60–90 minute group call
A weekly group call where we work on real businesses — mapping them and designing the agents around them, live. You bring yours, and you learn as much from the ones that aren’t yours.
- Weekly 60–90 minute group coaching call
- Live mapping and agent design, with feedback
- Community access included
Not sure which? Coaching includes the community, so starting there costs you nothing to change your mind.
Want me in the business rather than on a call? Sessions, agent builds and advisory →